If there’s one thing PR professionals love, it’s a trend with a little drama, and artificial intelligence is serving just that. Depending on who you ask, AI is either the perfect assistant or a qui... Read More
We can’t speak of mid-year fashion without referring to the most talked-about fundraiser in the fashion industry. At this moment, every year, it’s like the whole world leans in, waiting for somethi... Read More
By Chidinma Anya Read More
This second chapter in the Beyond the Press Release series explores how strategic collaborations — not just traditional PR — are shaping business success in Africa. Read More
The 2025 Grammy Awards was a magnificent musical event as women once again demonstrated their indisputable impact on the soundscape. Although women have been a major force at the Grammys since the ... Read More
Remember the days when finding a foundation shade that matched your skin tone was a near-impossible task? For many people of color, those days felt like a constant reminder of their exclusion from ... Read More
In the dynamic world of Public Relations (PR), managing client expectations is critical for fostering long-term partnerships with clients and ensuring the successful execution of campaigns. Clients... Read More
Collaborating with influencers has proven to be an effective way to reach target audiences, build brand credibility, and create engaging content that resonates with consumers. However, like any par... Read More
