Redrick Gazette 

“The Real Work Behind PR: Navigating Pressure, People & Expectations”

Your PR Survival Skills: By Samirah Abdulrazaq Read More

WHEN PR MEETS POP CULTURE: HOW MUSIC DRIVES BRAND CAMPAIGNS

Public Relations has always been about creating meaningful connections between brands and their audiences. In today’s culture-driven world, one of the most powerful tools for achieving this connect... Read More

How Afrobeats Became Nigeria’s Biggest PR

I’ve always had a deep, personal love for Afrobeats , it’s the soundtrack to my best memories. From days when I’m home alone to late-nights out with my friends, there has always been an Afrobeats s... Read More

THE POWER OF PUBLIC RELATIONS IN SHAPING BRAND IMAGE

In today’s world, what people think or say about a brand can make or break it. That’s why Public Relations (PR) plays such a key role in how a brand is perceived. It’s not just about sending press ... Read More

The Future of Luxury in Africa Is Experiential

It’s not just about the perfume anymore. It’s about where you’re sipping the cocktail and who you’re with when you spritz a sample. Read More

Going Viral, Getting Paid: Inside the Creator Economy and the Power of PR

Content is more than simply entertainment in the modern digital age; it’s a business. A new category of digital entrepreneurs known as content creators have emerged as a result of platforms such as... Read More

PR in Real Life: The Chaos Before the Photos

If you are an influencer or are trying to be one by now, you’ve probably attended a PR event — or at least wanted to. Maybe it was VC Polo Lagos, Armani Mare, or The Table by Moët. No matter how bi... Read More

Executive Assistants Do More Than Just Serve Coffee

It’s a common misconception that executive assistants simply manage calendars or fetch coffee. In reality, we are the strategic backbone that supports CEOs and C-suite executives, ensuring they can... Read More

Celebrating Women’s Empowerment: Serena Williams, the Super Bowl, and the Power of Representation

Celebrating Women’s Empowerment: Serena Williams, the Super Bowl, and the Power of Representation Read More