Redrick Gazette 

Black Community Inclusivity In The Beauty Industry

Remember the days when finding a foundation shade that matched your skin tone was a near-impossible task? For many people of color, those days felt like a constant reminder of their exclusion from ... Read More

Managing Client Expectations in PR: Key Strategies for Success

In the dynamic world of Public Relations (PR), managing client expectations is critical for fostering long-term partnerships with clients and ensuring the successful execution of campaigns. Clients... Read More

7 Must-Follow Guidelines for Influencers When Working with Brands

Collaborating with influencers has proven to be an effective way to reach target audiences, build brand credibility, and create engaging content that resonates with consumers. However, like any par... Read More

#OlympicsInspired : The Future of Beauty is Looking Athletic

The days of athletes being solely defined by their athletic prowess are over. Today’s sports stars are global icons, influencing fashion, fitness, and, increasingly, beauty — redefining what it mea... Read More

The Place of Brand Inductions in Consumer Goods PR Success

Many expressions have made me wonder how they came about, one of which is ‘straight from the horse’s mouth’. Turns out, the origin of this expression is tied to British horse racing circles, where ... Read More

The Power of Brand Engagement: How TV Shows Master the Art of Audience Engagement

I recently watched One Tree Hill for the first time. Late to the party, I know. Though I joined the One Tree Hill fanbase fashionably late, my immersion in the series left me both emotionally inves... Read More

Cultivating Connections: The Power of Community Building for Brands

In today’s fast-paced digital landscape, brands are discovering that fostering communities isn’t just a nice-to-have — it’s a strategic imperative. The shift from traditional marketing tactics to c... Read More