Creating Unforgettable Moments: The Dynamic Duo of Event PR and Experiential Marketing
In a world inundated with advertisements and digital noise, a breath of fresh air emerges in the form of experiential marketing, coupled ...
Sep 13, 2023 / Read More
Leveraging Public Relations for Social Good: Driving Change and Impact
In today’s interconnected world, the power of public relations extends beyond corporate promotions and celebrity endorsements. Organisati...
Aug 28, 2023 / Read More
Unveiling the Power of Social Media Marketing: A Cornerstone of Effective PR Strategies
In the dynamic world of public relations (PR), where the digital landscape is a driving force, social media marketing has emerged as an i...
Aug 24, 2023 / Read More
Measuring PR Effectiveness:
Brands are constantly striving to measure the effectiveness of their strategies and campaigns. Metrics play a crucial role in this evalua...
Aug 10, 2023 / Read More
Navigating Success: The Top 10 Must-Haves When Choosing Your Next PR Agency
In today’s fast-paced business world, excellent public relations can be the deciding element that accelerates your brand to new heights. ...
Aug 07, 2023 / Read More
The Role of PR In Advertising
PR is the management of the public image of a person, brand or company. Advertising is the promotion of goods and services in order for p...
Jul 26, 2023 / Read More
Audience Targeting As A PR Tool
A target audience is the group of people who are most likely interested in your product/services or campaign. They are the people who wil...
Jul 19, 2023 / Read More
Is Good PR Really Important?
In establishing what Public Relations (PR) is, here’s a simple definition; PR refers to managing how others see and feel about a person, ...
Jul 12, 2023 / Read More
How HR and PR Drive Organisational Success
In today’s interconnected world, the collaboration between Human Resources (HR) and Public Relations (PR) departments has become increasi...
Jul 05, 2023 / Read More
WHAT I WISH I KNEW BEFORE STARTING A CAREER IN PR
Starting a career in Public Relations (PR) can be both exciting and challenging. As someone who has already gone through the process, the...
Jun 22, 2023 / Read More