Content is more than simply entertainment in the modern digital age; it’s a business. A new category of digital entrepreneurs known as content creators have emerged as a result of platforms such as...
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If you are an influencer or are trying to be one by now, you’ve probably attended a PR event — or at least wanted to. Maybe it was VC Polo Lagos, Armani Mare, or The Table by Moët. No matter how bi...
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It’s a common misconception that executive assistants simply manage calendars or fetch coffee. In reality, we are the strategic backbone that supports CEOs and C-suite executives, ensuring they can...
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Celebrating Women’s Empowerment: Serena Williams, the Super Bowl, and the Power of Representation
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If there’s one thing PR professionals love, it’s a trend with a little drama, and artificial intelligence is serving just that. Depending on who you ask, AI is either the perfect assistant or a qui...
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We can’t speak of mid-year fashion without referring to the most talked-about fundraiser in the fashion industry. At this moment, every year, it’s like the whole world leans in, waiting for somethi...
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By Chidinma Anya
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This second chapter in the Beyond the Press Release series explores how strategic collaborations — not just traditional PR — are shaping business success in Africa.
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The 2025 Grammy Awards was a magnificent musical event as women once again demonstrated their indisputable impact on the soundscape. Although women have been a major force at the Grammys since the ...
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