This second chapter in the Beyond the Press Release series explores how strategic collaborations — not just traditional PR — are shaping business success in Africa. Read More
The 2025 Grammy Awards was a magnificent musical event as women once again demonstrated their indisputable impact on the soundscape. Although women have been a major force at the Grammys since the ... Read More
Remember the days when finding a foundation shade that matched your skin tone was a near-impossible task? For many people of color, those days felt like a constant reminder of their exclusion from ... Read More
In the dynamic world of Public Relations (PR), managing client expectations is critical for fostering long-term partnerships with clients and ensuring the successful execution of campaigns. Clients... Read More
Collaborating with influencers has proven to be an effective way to reach target audiences, build brand credibility, and create engaging content that resonates with consumers. However, like any par... Read More
The days of athletes being solely defined by their athletic prowess are over. Today’s sports stars are global icons, influencing fashion, fitness, and, increasingly, beauty — redefining what it mea... Read More
Redrick Accelerate Workshops is back & better than ever! 🚀 Read More
Many expressions have made me wonder how they came about, one of which is ‘straight from the horse’s mouth’. Turns out, the origin of this expression is tied to British horse racing circles, where ... Read More
