Stallion Baja Auto Keke IWD Campaign
Stallion Bajaj Auto Ltd, world leader in the intra-city vehicle tasked Redrick PR to come up with a 360 media campaign for 2021 International Women’s day to engage their internal & external stakeholders. The campaign was aimed at reaffirming the brands commitment to empower women through skills development & entrepreneurship.
We also coordinated an exclusive press tour of the Bajaj Stallion assembly plant with press to interact with the women who were trained by Bajaj Stand integrated into the state-of-the-art VON assembly plant in Nigeria.
We focused on generating content that was relatable to the target audience across engagement touchpoints and deployed content across online and traditional media platforms to amplify the documentary , pre and post event release as well the overall brand message. Redrick facilitated the execution of an International Women’s day event curated for Stallion- Bajaj internal stakeholders featuring a line-up of thought-leading speakers.