2022 Veuve Clicquot Polo VIP Experience

Bori Shinichi

The Brief

Veuve Clicquot, a global champagne brand, tasked Redrick PR with bringing Polo back with a BANG, focusing not just on fashion and lifestyle, but also on sports.

The Solution

We developed a strategy that would span the event's three phases. The phases are Pre-Event, During Event, and Post-Event.
The Pre-Event phase included using engaging techniques to increase awareness for the Veuve Clicquot VIP Experience at the 2022 Lagos Polo Tournament, sparking public interest, creating buzz, and leading to ticket sales. Throughout the event, we used techniques to guarantee that there was plenty of talk about the VC Polo VIP experience. The Post-Event wrap up was dedicated to highlighting highlights from the recently ended event. All of these were techniques used to generate a lot of interest in the event.

The Result

We were effective in curating and deploying content assets for media amplification across several platforms.
We engaged a diverse range of guests, including influencers and celebrities, while also generating earned content and driving conversations across several touchpoints.