Portfolio

Lancome SSA
Influencer Trip

Bori Shinichi

THE BRIEF

Lancome tasked Redrick PR with enlisting Sub-Saharan influencers for a two-day trip to Zanzibar, Tanzania, for brand immersion across all Lancome lines (makeup, skincare, and fragrance).

THE SOLUTION

From start to finish, Redrick PR established communication tactics for influencer engagement.

We also coordinated and oversaw the creation of content across all touchpoints for the trip, as well as the distribution of assets across multiple media platforms.

THE RESULT

The Campaign garnered significant traction, with Lancome Africas’s Key stats indicating a total reach of 24.6million across Instagram, Twitter, and Youtube. The Campaign engaged 8.2 million unique viewers and generated 400 thousand unique interactions, showcasing the success of the brand immersion trip.